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About us

Leading the industry, Helix Hospitality Group is a Melbourne based hospitality specialist with extensive experience in restaurant and hotel management. With exclusive distribution rights for multiple international brands, we offer industry defining solutions for your restaurant and hotel businesses.

Rapid Growth

Led by Director Helen Li, Helix Hospitality Group has been defined by growth, in three years building a world class team, and achieving remarkable success in real estate and investment. In addition, we have built strong relationships with high-quality international brands and introduced them into the Australian market, establishing ourselves at the cutting edge of hospitality innovation.

Our Brands

One of the key areas of our success is bring new and exciting brands into the country. This includes Mixue Ice Cream and Teas, a company with over 36,000 stores globally and an enviable reputation for quality, now available to Australian businesses thanks to Helix Hospitality Group.

Another is Kwafood, their Fried Skewers are sought after across the world, and are now available across Australia too. As company always looking forward, we continue to seek out new business partners to bring more leading brands from all over the world to our Australian customers.

Proprietary brands

Helix Hospitality Group has established numerous dining brands, such as Wonton Lab and Golden Bowl, combining innovative cuisine with advanced operational models to rapidly expand our portfolio. This initiative underscores our commitment to blending culinary creativity with business excellence, ensuring a diverse and dynamic offering to the market.

The Future

A company defined by growth, we are always looking for new opportunities, and our next one is found on Abeckett Street in Melbourne’s CBD. Here, our new development project will reshape the area, and include a hotel, commercial complex, and a library, along with various amenities such as dining and entertainment. Construction is scheduled to commence in 2026, and the development of this project will also see more brand partners, with several leading dining ranges being introduced to Australian businesses through our expanding portfolio.

Why Choose Helix

With extensive experience across all facets of the hospitality industry, including practical experience with modern restaurant operations in our own establishment, we provide a wide range of products and services that can help you achieve your business goals even in challenging industry conditions.

From our partnerships with international brands that deliver more for your customers to our comprehensive training programs, management guidance and industry insight, we are the hospitality experts who will help your business achieve its full potential.

Partner with Helix

If you are a brand owner looking for a partner to bring your products to the lucrative Australian markets, a supplier seeking a broader user base or would like to partner with us on your next business project, we are here to help.

Get in touch with our team today and we will be happy to discuss how we can work together for success.

The Helix Holdings Group

Helix Group proudly defies market trends, introducing premium international brands to the exceptional Australia food scene. With an ever-growing repertoire of local favourites, we are likely responsible for a dining spot you adore!

Our Brands