-

Ice Cream & Tea since 1997

Popular the world over, Mixue have built a reputation for great tasting products that customers love.

Cult Following Worldwide

We are able to supply their full range of Ice Cream flavours and Tea brands, which together are sold in over 36,000 stores around the world. Now you can have it in Australia too.

With great brand recognition, customers are actively looking for these globally recognized products. By bringing them into Australia, we enable our partners to take advantage of that cult following too.

Commitment to Affordability

Mixue is so in demand because they taste great, but also because unlike some competing offerings, they have maintained a great price point too. Mixue are affordable for a wider range of customers, including the important students.

A Diverse Product Range

Mixue has a wide range of products including sumptuous ice cream and delicious milk teas, with so many flavours of each there is something for everyone on the Mixue menu.

Find a store near you

You can run your very own Mixue

Helix Holding Group offer an exciting franchise opportunities for the Mixue Ice Cream and Tea brand across Victoria, Australia. Get in touch to see how you could become a Mixue owner.

Mixue in the news

We are on Instagram
🍦 Winter just got sweeter! ❄️☀️

Warmer winter days in Melbourne call for a little extra sweetness – and Mixue’s irresistible sundaes & cones are here to deliver!

✨ Brown Sugar Sundae

Chewy, sweet pearls meet classic soft-serve – a perfect mix of creamy and icy!

🍫 Chocolate Sundae

Rich chocolate sauce + smooth ice cream = pure joy. Simple, sweet, and so satisfying.

🍓Strawberry Sundae

Sweet strawberry sauce swirled into smooth vanilla ice cream. A fruity, fresh vibe in every spoon!

🍨 Signature KingCone

Freshly made daily (often sells out – you’ve been warned!). Creamy, light, and dangerously delicious.

👇 Perfect for a sunny winter stroll! Grab one and treat yourself.

📸 Tag us and share your sweet moment!

#mixuemelbourne #melbournefoodie #melbournefood #melbournedrinks #melbourneeats #melbournerestaurants #melbournedining #melbournemilktea #melboirnebubbletea #melbournelife

Sweet deals + sweet days = 😍🍦
Sipping on happiness, one cup at a time. ✨ There‘s something so refreshing about the perfect blend of creamy ice cream or sweet fruit tea. 😌 Which Mixue ice cream or fruit tea makes your day better? Double-tap if you agree! 💖 Save this for your next Mixue run.

#mixuemelbourne #melbournefoodie #melbournefood #melbournedrinks #melbourneeats #melbournerestaurants #melbournedining #melbournemilktea #melboirnebubbletea #melbournelife
💕 Happy Qixi Festival 💕
Celebrate love with Mixue this Chinese Valentine’s Day!

✨ Buy ANY 2 drinks and receive 2 rose-scented sachets 🌹
Perfect for sharing with someone special. 💖

📅 29/08 – 31/08
📍 Available at Mixue Hawthorn

Sweet drinks, sweet love, sweet memories — only at Mixue.

#melbournedrink #melbournefood #melbourneeats #melbournefoodie #melbournerestauratns #melbournebubbletea #melbournedining #melbournelife
💜 TAROBALL IS BACK 💜
Chewy, sweet, and oh-so-satisfying —
Your fave topping has officially returned! 🥳🍠

Add it to any drink for that extra bounce ✨
Available now at all Mixue stores in Melbourne

#melbournedrinks #melbournebubbletea #melbournefoodscene #melbournefoodie #melbournefoodblog #melbournemixue #mixue #mixuemelbourne
Haven’t met Snow King in Melbourne yet? This is your chance! ❄️👑
📍He’s popping up on campus looking for his perfect selfie match 💘

📸 Snap a pic with Snow King, post on instagram & tag us —
🎁 First 10 cuties will get a FREE soft serve full of Snow King’s love! 🍦

Let’s make this O-Week extra sweet 💫
Who will be today’s lucky one? 👀💕

#melbournemixue #mixuemelbourne #melbournedrinks #melbourneeats #melbourneoweek #Melbournedining #melbournefood
📣 Snow King is back on campus!
This Thursday (24/07), catch our fluffy king at Melbourne Uni & Monash Uni! 👑☃️

Snap a selfie, grab some freebies, and don’t forget to say hi!
He might just bring you a little winter luck ❄️🍦

📍Where to find him?
Stay tuned and try to find him on the campus!

#unimelb #mixuemelbourne #melbourneeats #melbournedrinks #monash #universityofmelbourne #melbournerestaurants #melbournefood
🎉 MIXUE GACHA LAUNCHES TODAY! 🎁
The wait is over — it’s time to spin, win, and sip!

From 21–23 July, spend just $7 and get a turn at our Gacha machine 💫

You could win:
👑 1 Week Free Drinks
🍦 A Free King Cone
🎟️ A $10 Voucher
✨ Or a set of cute Snow King Stickers!

📍Available at Elizabeth Street, Springvale, and Glen Waverley stores.

Come try your luck — it starts now! 🍀🎈

#MelbourneEat #MelbourneFoodie #Melbourne #MelbourneFood #MixueMelbourne #MelbourneEats
🚨TOMORROW: MIXUE Gacha Machine Goes LIVE!🚨

Spin it. Win it. Sip it. 🔁🥤

Only 1 more day before our Gacha game begins, are you ready?

From 21–23 July, spend $7 and try your luck for prizes like:

👑 A whole week of free drinks
🍦 A free King Cone
🎟️ $10 voucher
🎁 Cute Snow King stickers

📍Only at our Melbourne, Springvale & Glen Waverley stores!

Start stretching those lucky fingers 😎✨

#MelbourneEat #MelbourneFoodie #Melbourne #MelbourneFood #MixueMelbourne #MelbourneEats
🎊 Just 2 Days to Go! MIXUE Gacha Fun is Almost Here! 🎊

Ready to shake things up? Our Gacha machine is dropping this Monday!

Spend $7 from 21–23 July and you could score some seriously sweet prizes 🎁

👑 1 Week of Free Drinks
🍦 A Free King Cone
🎟️ $10 Mixue Voucher
✨ Exclusive Snow King Stickers

Find us at your fave stores: Elizabeth St, Springvale, Glen Waverley

Come for the treats, stay for the thrill! 🎯

#MelbourneEat #MelbourneFoodie #Melbourne #MelbourneFood #MixueMelbourne #MelbourneEats
🎉 MIXUE GACHA LAUNCHING IN 3 DAYS! 🎁

Get ready to spin, win, and sip!
From 21–23 July, spend just $7 and try your luck at our Gacha machine. 

You might win:
👑 1 Week Free Drinks
🍦 A Free King Cone
🎟️ A $10 Voucher
✨ Or a cute set of Snow King Stickers!

📍Find us at Elizabeth Street, Springvale, or Glen Waverley Store!
Let the fun begin 🎈

#MelbourneEat #MelbourneFoodie #Melbourne #MelbourneFood #MixueMelbourne #MelbourneEats
🍈MIXUE Melon Universe is about to be landed!🚀
It may be winter in Melbourne, but our new Melon Series is here to warm your heart and freeze your taste buds🧊💚
Dive into our cosmic collection:
✨ Melon Oolong Milk Tea
🍪 Melon Cocoa Cookie Sundae
🍓 Melon Strawberry Sundae
🍦 Melon KingCone
Each sip and bite feels like a journey across the melon galaxy 🌌
Available now at all MIXUE stores in Melbourne!
#Mixue  #MelonMilkTea #MelonSundae #KingCone #MelbourneFoodie #MelbourneEats #IceCreamLovers #mixuemelbourne #mixueaustralia #melbournefoodie
This error message is only visible to WordPress admins
There has been a problem with your Instagram Feed.

Related brands

Now-Oden

Now-Oden

Kwafood

Kwafood Fried Skewers

Wonton lab

Wonton Lab

Kajiken

Kajiken

Lulufry

Lulufry

Sushi Sho

Sushi Sho

Lee’s Noodle House

Lee’s Noodle House

Partner with Helix Group

Are you ready to embark on an exciting entrepreneurial journey? Helix Group invites passionate individuals to join our success story by becoming a valued franchisee. Partner with us and unlock a world of opportunities in Melbourne’s hospitality scene.

Become a franchisee